Top-shelf speakers such as Justin Cutroni, Benjamin Mangold, Vinoaj "Vinny" Vijeyakumaar and last year's very popular Master of Ceremonies, Timo Josten, Manager APAC, Google Analytics Partner Program, have confirmed for the Google Analytics User Conference Sydney & Melbourne 2013.
In the coming weeks a 'Who's Who' of data-driven marketing experts will be joining the list of guest speakers for GAUC - Sydney & Melbourne 2013.
JUSTIN CUTRONI
ANALYTICS ADVOCATE
GOOGLE
Justin is a web analyst, author, blogger, and currently the Analytics Advocate for Google. Prior to joining Google, Justin spent eight years as a web analytics consultant.
Justin commonly works with executives to help them understand how they can leverage web analytics and online data to improve their business. He also interacts with marketing and IT teams to define what business metrics they should track and how to collect the data.
Some of Justin's former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, PapaJohns and HomeAway.
Justin is also an active participant in the web analytics community. He publishes the blog Analytics Talk and has authored three books on Google Analytics:
- Google Analytics (O'Reilly, 2007)
- Performance Marketing with Google Analytics (Wiley 2010)
- Google Analytics, 2nd Ed. (O'Reilly, 2010)
In 2006 he developed the initial content for Google Analytics Seminars for Success program; an international training program focused on Google Analytics, measuring websites performance, and website optimisation. He taught the class for more than 5 years.
Justin has been invited to speak at various web analytics and online marketing events around the world such as eMetrics, Web Analytics Association Symposiums and various Google Analytics user events. He is known for his entertaining presentation style and ability to simplify complex subjects and communicate them effectively to an audience.
In 2011 Justin was nominated as Innovator of the year by the Web Analytics Association. In 2012 and 2013 he was nominated for Most Influential Industry Contributor by the Digital Analytics Association.
PETER EVANS
GOOGLE ANALYTICS SPECIALIST
GOOGLE AUSTRALIA
Peter is the Google Analytics Specialist for Google Australia. As part of the global Google Analytics team Peter supports top clients and agencies across Australia and New Zealand, working with their web developers, marketers and executives to help them implement, analyse and make data-driven decisions using Google Analytics.
Prior to joining Google, Peter was working in research in the telecoms industry and received the University Medal for Optoelectronics from Macquarie University, Sydney.
TIMO JOSTEN
PARTNER PROGRAM MANAGER
GOOGLE
Timo is part of the Google Analytics team, working as a Partner Program Manager out of the Singapore office. Timo manages the Google Analytics Certified Partner program in Europe, Middle East, Africa and Asia. He manages partnerships with a diverse group of companies, such as ad agencies, content developers and global consulting companies. At Google he works closely with Product, Marketing and Sales, driving growth and impact of the Google Analytics partnerships.
The GACP program is a global Google Analytics partnership. The program consists of over 200 businesses worldwide whose analytics work has met the high standards of the partner program. From installation to training to analysis and beyond, these companies are leaders in in the web analytics industry.
Prior to joining Google more than five years ago, Timo was working in the entertainment industry in Los Angeles and London.
BENJAMIN MANGOLD
SEARCH & ANALYTICS DIRECTOR
LOVES DATA
Benjamin is the first Seminar Leader certified by Google™ outside the USA to present Google™ Seminars for Success. His training and consulting services are in demand by corporations, government, non-profits and SMEs. His reputation is built on his ability to improve online marketing results with Google™ enterprise products. He is a Google™ certified expert for Google Analytics™ and Google AdWords™.
VINOAJ VIJEYAKUMAAR
CHIEF CONSULTANT & FOUNDER
SPARKLINE ANALYTICS
Vinny is Chief Consultant & Founder of Sparkline Analytics, a consultancy focused on optimizing conversion rates. Sparkline Analytics is a Google Analytics Certified Partner and the first Google Tag Manager Specialist in Southeast Asia. Vinny specializes in maximizing revenues for businesses by optimizing their digital presence across desktop & mobile websites, paid advertising, social media, and search engines.
His core expertise lies in measurement, data analysis, testing, and insights that deliver results. Prior to founding Sparkline Analytics, Vinny was a Senior Conversion Specialist at Google Southeast Asia for 5 years. You can get in touch with Vinny on Twitter, LinkedIn, or his company's website.
JOHANN DE BOER
DIGITAL ANALYTICS MANAGER
OPEN UNIVERSITIES AUSTRALIA
Johann manages the Digital Analytics platform for Open Universities Australia.
Through the collection and analysis of data, Johann generates insight into the behaviour of consumers to explore opportunities to better meet their needs. He works collaboratively with online marketers, business analysts and web developers to deliver user-centric online optimisations.
Using Google Analytics API within the R programming language, Johann’s focus on data quality and automation produces in-depth analyses that enhance business insight.
Johann is Google Analytics individually qualified and has a background in web analytics, usability and accessibility consulting, spanning industries in Australia, New Zealand and the UK.
MICHAEL DAVID
DIRECTOR & ONLINE PERFORMANCE MANAGER
INTERNETRIX
Michael and his Online Performance team focus on using Digital Analytics to help customers make data driven decisions through the measurement and understanding of their digital presence. A strong background in web development married with analytical skills and experience helps the Online Performance team to provide highly detailed and unique tracking solutions for a deeper understanding of customer behaviour. Internetrix Online Performance aims to help their customers understand and leverage the mountains of visitor data available.
Michael completed his Bachelor of Science in Computing Science at Dalhousie University, located in his hometown of Halifax in Canada. He has been working with Internetrix since 2000, leading the Online Performance team since 2011 and became a company director in 2013.
WILLEM PALING
ANALYTICS & OPTIMISATION LEAD
LOVES DATA
As Analytics and Optimisation Lead at Loves Data, Willem works with his team to produce data-driven digital analysis and strategy to drive campaign optimisation and on-site improvements for clients. He works to ensure that non-technical clients understand the value of their web analytics data and its relevance to their business goals.
Drawing on a background that spans academic research, visual communications and web development, Willem places strong emphasis on legible, actionable presentation of data. Willem applies his technical knowledge to identify patterns in data, which are typically communicated through engaging visualisations produced using tools such as R, Tableau and D3JS.
In between making graphs, Willem recently completed his PhD and regularly presents training for Google Engage Agencies and Google Analytics end users.
OLIVER GRUNDY
HEAD OF SOLUTION
YOUTUBE
Oliver Grundy is Head of Solution for YouTube at Google Australia. He is responsible for collaborating with clients, partners and agencies to help deliver strategic solutions to their business needs in today's connected society.
Oliver holds a bachelor's degree in International Business. He has also worked in the UK in both digital marketing and brand communication roles at BBCTop Gear and Strategy & Communications roles within Agencies.
AISLING PURCELL
DIGITAL ACCOUNT MANAGER
LOVES DATA
Aisling works with the Search Engine Marketing, Social Media, Web Analytics and Optimisation teams at Loves Data to deliver data-driven results to clients. Google Analytics and Google AdWords Certified, Aisling applies her experience to guide clients through the process of online marketing, traffic generation, measuring results and improving the performance of websites.
